Latitude Craft Chocolate produces specialty cocoa and chocolate from a sustainable supply chain that positively impacts thousands of households in Uganda. I was approached for a complete rebrand to help them expand their audience across global markets.
After thorough research, we concluded that the new Latitude Craft Chocolate branding should be: "Proudly African, Contemporary, Sophisticated, Original, Fun, Witty, and Approachable."
The final product has illustrations that feature various animal species, greenery, and areas in Uganda. The brand colors and patterns were inspired by local art, fabrics, and woven baskets. Each bar highlights a different farmer or staff member, and walks the viewer through the direct-trade process inside the wrapper.
Vehicle, store design, and location-based photography by Latitude Craft Chocolate.